This J.C. Wilson Rule Britannia cover was mailed to Stephens & Son In San Diego, California with a 1¢ QV Numeral stamp, cancelled wth a Montreal roller cancel, paying the rate for samples, rather than the 2¢ letter rate. The cover bears the rubber stamp “Samples from J.C. Wilson & Co. Montreal”. The back bears a partial receiver cancel. The Covers Rates page has been updated to the current web site format.
J.C. Wilson & Co. developed a sample display card for their line of Patriotic Private Post Cards just after the issuance of their “Maple Leaf For Ever” and “What We Have We’ll Hold” designs. The display card was for the use by booksellers and stationers, the primary vendors to the public of J.C. Wilson’s postcards, to advertise the company’s wares. The display card contained eight postcards, including six patriotic cards two of their Sports & Pastimes series. The cards were advertised to the public at 10¢/dozen, while selling to the stationers at ¼¢ each, plus shipping.