J.C. Wilson Sample Display

J.C. Wilson & Co. developed a sample display card for their line of Patriotic Private Post Cards just after the issuance of their “Maple Leaf For Ever” and “What We Have We’ll Hold” designs. The display card was for the use by booksellers and stationers, the primary vendors to the public of J.C. Wilson’s postcards, to advertise the company’s wares. The display card contained eight postcards, including six patriotic cards two of their Sports & Pastimes series. The cards were advertised to the public at 10¢/dozen, while selling to the stationers at ¼¢ each, plus shipping.